DID OBAMACARE SEND MORE PRODUCERS TO THE INTERNET?

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Eight months after the Healthcare.gov website went live for millions of uninsured Americans looking for healthcare coverage under the Affordable Care Act (ACA), there are still debates raging about the effectiveness of the program and whether it is actually helping anyone at all. Whichever side you fall on the pro/con discussion, one inescapable fact is that it drove consumers to the Internet looking for answers.

A recent article in the Health Insurance Exchange e-newsletter (http://eba.benefitnews.com) noted that “a large majority of Americans researching health plan options relied on websites for information, but supplemented their research with other outlets for answers, including brokers and advisers who came out on top with customer satisfaction scores.”

To read more, visit BIG Times Magazine at www.biginsusa.com/big-times-magazine.