FOUR TRICKS FOR CREATING A WINNING CORPORATE CULTURE

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If you’re the CEO of a company, the realization that much of what you do can be copied by your competitors may be distressing, but veteran sales manager, consultant and business speaker Jack Daly says not so fast.

“Sure your competition copy what they can, but there are two things they can’t: your people and your culture,” says Daly “I specialize in corporate coaching and sales, the latter of which really counts on the talent and sustained motivation of the sales force. Even your best salesperson needs that extra shot from time to time and the best way to ensure a driven team is to create a culture that fosters the results you want.”

Some companies are outpacing their competition because of their culture, including Southwest Airlines, Zappos and the Virgin Group, says Daly, who offers these tips for growing a business culture that inspires loyalty, engagement and the high performance those qualities produce.

To read the rest of the story, visit BIG Times Magazine at www.biginsusa.com/big-times-magazine.

 

SMARTPHONES COULD BE A GAME CHANGER FOR SALES

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The days of the door-to-door computer salesman are gone. Instead, computers are now the ultimate sales tools for companies if they are using their technology resources properly. More than 15 million businesses and organizations are now part of Facebook. Many corporations also have company Twitter pages. In the corporate world, these pages are typically followed or liked by customers and employees. Companies with large customer bases and thousands of employees might have impressive numbers of likes or follows, but all too often, posts or tweets are stagnant, void of real interaction and results.

One of the main goals many companies share in regards to social media is solving how to monetize the various mediums.  Currently, most corporate social media accounts function more as a customer service tool than a sales tool. The explanation for this is simple. Social media at its core is about relationships on an interpersonal level. By definition, a person cannot have a relationship with a corporate social media account. At the corporate level, posts and tweets are too broad and out of touch with individuals’ needs, interests to function as effective sales methods.

To read more, visit BIG Times Magazine at www.biginsusa.com/big-times-magazine.

DID OBAMACARE SEND MORE PRODUCERS TO THE INTERNET?

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Eight months after the Healthcare.gov website went live for millions of uninsured Americans looking for healthcare coverage under the Affordable Care Act (ACA), there are still debates raging about the effectiveness of the program and whether it is actually helping anyone at all. Whichever side you fall on the pro/con discussion, one inescapable fact is that it drove consumers to the Internet looking for answers.

A recent article in the Health Insurance Exchange e-newsletter (http://eba.benefitnews.com) noted that “a large majority of Americans researching health plan options relied on websites for information, but supplemented their research with other outlets for answers, including brokers and advisers who came out on top with customer satisfaction scores.”

To read more, visit BIG Times Magazine at www.biginsusa.com/big-times-magazine.

 

GIVING BACK TO THE COMMUNITY IS GOOD BUSINESS

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Philanthropy has long been part of BIG’s business plan. In fact, you’ll find a service component in the vast majority of successful companies, agencies, etc. From sponsoring the local Little League team to hosting fundraiser to donating to the local PTA to putting up posters in the front window, giving back to the community will usually pay off many times over in referrals and just plain good will.

Each year, BIG hosts a golf tournament before your annual convention. The association has been able to make a nice contribution both to the Aktion Club and the Pomona Valley Workshop.  The Aktion Club, a Kiwanis Club affiliate, provides adults living with disabilities the opportunity to develop initiative, leadership skills and to serve their communities. The PVW provides developmentally disabled adults with vocational training, employment preparation and placement services.

For the rest of the story, visit BIG Times Magazine at www.biginsusa.com/big-times-magazine.

 

DO PET INSURANCE CONSUMERS NEED PROTECTION?

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The market for pet insurance is a big one, especially in California. According to the California Department of Insurance (CDI), there are approximately 1.2 million dogs and 1.65 million cats owned in Los Angeles County. Statewide, the pet insurance market is expected to generate $750 million in premiums. The North American Pet Health Insurance Association (NAPHIA estimates that at the end of 2012 there were just over 1 million pets insured nationwide. These statistics are not surprising, considering the number of “My Cat is My Kid” and “My Grandchild has Four Legs” bumper stickers seen daily.

As in any rapidly growing market, an increase in sales means an increase in complaints. The CDI receives nearly 100 complaints regarding pet insurance coverage every year. After investigation, the majority of complaints result in findings for the consumer. One of the most common issues pet insurance consumers face is coverage of pre-existing conditions. Pet owners often purchase policies either not knowing that pre-existing conditions are not covered or the policy language is unclear as to what constitutes a pre-existing condition, which leads to coverage denials by the insurer.

For the rest of the story, read the July issue of BIG Times Magazine at www.biginsusa.com/big-times-magazine.